Enterprise Mac? No Way (Not Yet Anyway)
As much as I love my Macbook Pro and use it at the office for almost everything, there’s no way I could consider converting our site to Apple. As an IT manager, I have come to love the security and reliability OS X represents, but when I think about the logistics of converting our 120 workstation site to Macs, I hit more than one brick wall.
Let’s suppose for a moment that my servers are fine and I wouldn’t need to change a thing for them to work with Macs. Lets also suppose everyone on-site would love a new Apple computer and would use it without question. There are still a number of problems Apple has no solution for.
First, Apple doesn’t make a computer suitable for a managed business environment. For a company with an IT staff, you must provide a workstation that meet these criteria:
- A small to desktop form factor
- A “tool less” chassis with user-replaceable parts
- $1000 maximum cost (w/o display)
Apple has nothing that fits this model. A Mac Mini is the only machine less than $1000 and it doesn’t even come close to meeting the other two criteria. An iMac can be had for around a grand and its’ form-factor is OK, but if its’ hard drive fails there’s no way to fix it. Additionally, an all-in-one form factor marries the display to the CPU, removing even more flexibility from the IT department. A Mac Pro has user-serviceable parts, but it is huge and there’s no IT manager in the world (who wants to keep their job) willing to pay $2800 for business machines. Besides, it’s way too much computer for anyone but a graphic artist or a film editor.
Another gaping hole in Apple’s business offering is service. Enterprises are not going to designate an employee to make appointments with a Genius Bar at their local mall’s Apple store whenever there’s a service issue with a machine. Dell and HP offer a next business day, on-site service plan at a nominal fee for enterprise customers. If Apple wants to make even a small dent in the enterprise market shares of these two companies, they must put a much better service model in place.
What Apple needs to do to be a real enterprise player is build something like Psystar is building. By that I don’t suggest they make a cheap, flimsy computer but rather build a mid-sized, mid-priced machine that meets the above criteria and add a service plan businesses are willing to consider. This new computer could also be sold to every day consumers as well. In fact, I’m pretty sure it would be a hit. Maybe the reason so many people are willing to roll the dice with an unknown like Psystar is because Psystar is filling a huge vacuum created by a hole in Apple’s product line.
When you look at the “Business” section of Apple’s web site, it’s apparent they’re not serious about providing anything close to an enterprise solution. Apple devotes its’ web space to small businesses like lawyers, doctors and real estate offices. That’s all well and good, but contrasting Apple with Dell or HP reveals a huge difference in focus. On their sites you see server farms, floors of endless cubicles and service centers with world-class response and distribution networks. Yes, it may well be smoke and mirrors, but it does, at least, illustrate their intent and focus.
For now, Dell and HP rule the enterprise roost. Mr. Jobs is certainly aware of what the other guys are doing. Maybe that type of low-margin, high volume business is something Apple is just not willing to invest in. I guess the real reason Apple doesn’t put up bigger numbers in the enterprise market is because they just don’t want to. Yet.








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